We usually think of Apple as the tech giant that’s never too early—but always perfectly timed—to deliver revolutionary technology. Yet, right now, Apple seems unusually slow when it comes to AI, despite the massive hype around artificial intelligence and the urgency that competitors like Google and Microsoft have shown.
This delay might seem shocking. After all, AI tools like ChatGPT got 100 million users in just two months, and virtually every big tech company rushed to join the AI race. Google’s Gemini assistant, Samsung’s Galaxy AI, and Microsoft’s Co-Pilot show just how quickly AI features have become mainstream. So why is Apple taking its sweet time?
Apple has always thrived by playing the “second mover,” carefully letting others test risky ideas before jumping in with something smoother and more refined. They weren’t first with smartphones or wireless earbuds—but when they finally stepped in, they did it better than anyone else.
But this time around, Apple’s traditional strategy might be showing some cracks. Their announced AI platform, Apple Intelligence, promised impressive new features: vastly improved Siri interactions, smarter camera recognition, and AI tools that could genuinely improve users’ daily lives. Yet months after the launch of the iPhone 16—which was specifically marketed around these AI capabilities—most features are either delayed, incomplete, or have barely appeared in beta form.
Prominent tech commentator John Gruber highlighted how concerning this situation might actually be, noting, “Apple has never shown these features working to anyone.” Normally, Apple loves showcasing polished demos. This absence could signal deeper problems.
However, Apple’s cautious approach might actually benefit users in the end. Rather than hastily releasing half-baked AI tools that frustrate and disappoint, Apple might be wisely focusing on getting things right, even if that frustrates investors for now. It might feel embarrassing today, but delivering genuinely useful AI later is far better than rushing out disappointing products now.
In tech, rushing rarely ends well—just ask Nokia or BlackBerry. Apple’s deliberate pace could ultimately be their secret advantage, allowing them to deliver an AI experience that actually matters. You can watch a similar perspective on this video:
We’d love your thoughts on Apple’s AI strategy. Do you think they’re being smart or dangerously slow? Drop your comments below!
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Q&A Section
Why is Apple slow to launch AI features compared to competitors?
Apple traditionally adopts a cautious “second mover” approach. Rather than rushing new technology, Apple prefers to refine and perfect it. With AI, Apple seems to be taking this approach to avoid releasing subpar products, even if it means lagging behind competitors initially.
Will Apple’s delay in AI hurt the company long-term?
It’s unclear right now. While Apple’s slow rollout is unusual, their strategy of prioritizing polished, user-friendly experiences has historically proven successful. Short-term frustration could lead to long-term success if their eventual AI offerings truly surpass competitors.
