Movie lovers often complain that dubbed films lose the emotional depth and realism of the original version. But AMC Theatres is challenging this assumption by using AI to visually dub a Swedish movie for American audiences. The upcoming release, “The Unlikely Pilgrimage of Harold Fry,” will feature cutting-edge AI technology that synchronizes the actors’ lip movements to match English dialogue.
Instead of the traditional method of dubbing, where words rarely align perfectly with the actors’ mouths, this innovative process uses artificial intelligence to digitally alter mouth movements. This ensures viewers see and hear a more natural-looking performance, reducing distractions and preserving the storytelling experience.
The Swedish production company SF Studios partnered with Flawless, a tech firm specializing in AI-driven dubbing solutions, to make this happen. Their goal is simple: make dubbed films feel as authentic and immersive as the original. For AMC, this experiment is about exploring how AI can enhance global movie distribution.
Scott Mann, co-founder of Flawless, explained, “We believe this technology breaks down language barriers and allows audiences to experience films in a more engaging and genuine way.” By maintaining the authenticity of the actors’ performances, this approach could dramatically improve how international films resonate with audiences worldwide.
AMC plans to debut this visually dubbed version of “The Unlikely Pilgrimage of Harold Fry” in select U.S. theaters soon, marking the first widespread commercial use of this kind of AI technology in cinema. Depending on audience reactions, this might become standard practice, changing how foreign films are experienced across the globe.
To read more about AMC’s groundbreaking move to use AI in movie dubbing, check out the original story on Engadget.
Q&A Section:
Q: What is visual dubbing in movies?
A: Visual dubbing is a technique that uses AI to adjust the mouth movements of actors in a film, making it appear as if they originally spoke in the dubbed language, creating a seamless viewing experience.
Q: Which movie is AMC using AI visual dubbing for?
A: AMC is using AI visual dubbing for the Swedish film “The Unlikely Pilgrimage of Harold Fry,” marking the first major commercial use of this technology in theaters.
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